From September 3rd to 5th, 2025, the 18th Asian Fruit Logistical was held at AsiaWorld-Expo in Hong Kong. Our company participated in the exhibition with a range of fruit and vegetable products including ginger, garlic, pomelo, apples, pears, carrots, sweet corn and chestnuts.
1. Core Exhibition Achievements: We received over 800 global merchants in total during the exhibition, finalized long-term supply cooperation with core local distributors in Hong Kong and Macao, and reached intention agreements with purchasers from Southeast Asia, the Middle East, Europe, America and other countries. We linked up with high-quality suppliers from Chile and New Zealand, achieving two-way breakthroughs in supply chain development featuring "bringing in and going global", and greatly enhanced the brand's international exposure and industry recognition.
2. Core Exhibition Highlights: Centered on the concept of "Chinese Fresh Produce, Straight to the World", we fully demonstrated the excellent quality of our full range of fruits and vegetables, with the on-site tasting area winning unanimous praise from merchants. We were invited to participate in the frozen fruit & vegetable industry forum, accurately captured the consumption trends and industry upgrading directions of the international market, providing key references for subsequent business layout.
3. Areas for Improvement: The overseas market-adapted packaging of some product categories needs upgrading to fit transportation and consumption habits in different regions; the efficiency of international customer connection can be improved, requiring a more robust multilingual service team and rapid response mechanism.
4. Follow-up Work Plan: Prioritize the implementation of signed intention agreements and advance the landing of supply processes; optimize product packaging and quality control standards based on overseas market demands, and improve cold chain supporting facilities of the supply chain; consolidate exhibition customer resources and establish a long-term follow-up mechanism; expand new product categories in line with industry trends, continuously broaden the global trade layout, and help premium Chinese agricultural products enter a broader international market.
